About The United Fresh Start Foundation
The United Fresh Start Foundation is a 501 (c)(3) not-for-profit organization focused exclusively on increasing children’s access to fresh fruits and vegetables. Affiliated with the United Fresh Produce Association, the Foundation is committed to helping today’s kids achieve the public health goal to make half their plate fruits and vegetables. The Foundation works to create an environment in which kids have consistent, easy access to high-quality, great-tasting, appealing, and affordable fresh fruits and vegetables, whenever and wherever they eat snacks or meals.
The United Fresh Start Foundation’s mission is to increase children’s access to fresh fruits and vegetables. We fulfill our mission by operating in three focus areas: in schools, in communities, and through the fresh fruit and vegetable industry.
We believe every child should grow up with fresh, wholesome fruits and vegetables to help ensure a strong, healthy future.
With nearly one in three kids in America overweight or obese, increasing access to fresh produce from an early age is critical to developing eating habits that contribute to a long and healthy life. We are dedicated to creating an environment where kids have easy access to fresh fruits and vegetables everywhere they live, learn, and play.
Why Access? Access to fresh fruits and vegetables is the linchpin to a healthy diet. While additional factors contribute to developing and sustaining healthy eating habits, access is essential to consumption of healthy foods. Further, the United Fresh Start Foundation is uniquely positioned to contribute to increased access because of our connection to the fresh produce industry.
Join our Movement to Ensure Kids Everywhere are Growing Up Fresh!