Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Category Archives: Uncategorized

United Fresh Unveils New Membership Opportunity for K-12 School Foodservice

Jan 11, 2019

Schools are legitimate volume foodservice buyers that collectively serve fresh produce to 30 million children who participate in the National School Lunch Program each day. They are often the ‘largest restaurant in town,’ and through breakfast, lunch, snacks, and other child nutrition programs, school foodservice plays an important role in introducing fresh produce to children […]

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Growing Produce and Cultivating A Community

Jan 11, 2019

When you stop to consider your daily diet, it’s easy to notice how much fresh produce can truly liven up your meals. In the morning, yogurt goes from plain to exciting when sliced strawberries, blueberries and bananas are mixed in. For lunch, salad becomes Instagram-worthy when filled with bright-colored peppers, tomatoes, cucumbers and red onions. […]

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Shared Passion Fuels Industry Collaboration

Jan 11, 2019

Tour de Fresh, hosted by the California Giant Foundation, is a four-day, 275-mile cycling fundraiser that benefits Salad Bars to Schools, a national initiative co-founded by the United Fresh Start Foundation. California Giant Foundation is a leading supporter of this national movement, working closely with the United Fresh Start Foundation on providing salad bars to […]

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Ron Carkoski: A Leader in the Board Room and the School Lunchroom

Dec 14, 2018

Ron Carkoski, President & CEO, Four Seasons Family of Companies, is known for his leadership in the fresh produce industry. Throughout his nearly 30-year produce career, he has also been a leader in supporting the United Fresh Start Foundation.  For this, and many other reasons, United Fresh Produce Association looks forward to presenting Ron with […]

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Amy Simeri McClellan on Why Martin’s Super Markets Supports a Foundation Grantee

Dec 14, 2018

Martin’s Super Markets is a long-time supporter of the Youth Service Bureau of St. Joseph County in South Bend, Indianapolis, an organization that received a 2018 United Fresh Start Foundation Community Grant. We chatted with Amy Simeri McClellan, Senior Vice President, Retail, Martin’s Super Markets, to learn how that partnership has benefitted their company and their […]

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Giving Back to the School District that Served Him

Dec 14, 2018

FreshStart 2019 speaker Robert Cuellar, Jr. is giving back to the Laredo, Texas community that served him, by paying it forward to more than 24,000 students in his school district. The “busiest restaurant in town” is the school cafeteria, but no two are serving the same menu. Robert Cuellar, Jr., MPH, the Child Nutrition Program […]

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Talking Taters at Fairfax School Salad Bar Celebration

Nov 08, 2018

Falls Church, VA (November 8, 2018) – Today, the National Potato Council and United Fresh Start Foundation joined students, teachers and school administrators at Lemon Road Elementary School in Falls Church, VA for a “Celebration of Potatoes” lunchtime event. Kindergarten students learned how and where potatoes are grown, about different varieties, as well as potato […]

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FreshStart 2019 Keynote Speaker is Changing the School Food Narrative

Nov 08, 2018

As the former Head Chef of the world-renowned restaurant Noma in Copenhagen, Dan Giusti had reached the pinnacle of the restaurant industry. Now, the FreshStart 2019 Keynote Speaker sets his sights on different diners, with thousands of picky palates to satisfy. With a desire to feed more people and the knowledge that chefs are uniquely […]

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Small Actions Yield Big Results for Kids

Nov 08, 2018

Curiosity led Phil Muir to inquire about the recipients of his company’s produce donations, but his enormous heart led him to build a long-term relationship with them. Here’s how one member of the fresh produce industry is identifying small ways to make a big impact. Like most produce companies, Muir Copper Canyon Farms in Salt […]

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Q&A with Tony Mitchell, FreshStart 2019 Advisory Committee Member

Nov 08, 2018

This October, the United Fresh Start Foundation named the FreshStart 2019 Advisory Committee to support ensure the continued success of the Foundation in increasing kids’ access to fresh produce. We chatted with one of the committee members, Tony Mitchell, VP of Produce Sales and Procurement, SpartanNash and Caito Foods LLC., to hear why he’s so […]

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