The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables. We believe every child should grow up with access to fresh, wholesome fruits and vegetables to ensure a stronger, healthier future.
By: Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association How does the largest vegetable commodity board develop personal relationships that build business and help kids eat better? Through a social media campaign that surprises communities with school salad bars! Through “21 Weeks of Giving,” Potatoes USA, which represents more than 2,500 potato growers and […]
By: Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association To many kids, fruits and veggies are reserved for meals, while candy and sugary desserts are offered as a reward for finishing homework or chores. But at the Dr. Martin Luther King, Jr. Community Center in Muskogee, OK, fresh fruit is the treat. With […]
Our vision is that all schools provide easily accessible, high-quality fresh fruits and vegetables during breakfast, lunch, snacks, and school-based events every day. Learn more about our efforts.
Our vision is that all afterschool, weekend, and summer programs where kids gather or are collectively served food provide fresh fruits and vegetables. Learn more about our efforts.
IN THE INDUSTRY
Our vision is to build collaboration of United Fresh Produce Association members with schools and community organizations serving children food. Learn more about our efforts.