FreshStart 2019

FreshStart 2019
January 15-17, 2019 | La Quinta Resort & Club, La Quinta, CA

FreshStart 2019, January 15-17 at La Quinta Resort & Club, is the United Fresh Start Foundation’s annual event bringing together attendees from across the industry to work together to increase children’s access to fresh produce.

Register Today!

The event features a conference program focused on connecting our businesses to growth opportunities serving our next generation of consumers, as well as the Foundation’s annual Gala Dinner and presentation of the United Fresh Lifetime Achievement award; our annual fundraising golf tournament; the second annual “Bids for Kids” silent and live auction, and meetings of all United Fresh volunteer leadership boards, councils and committees.

The annual golf tournament will take place at the PGA Dunes Course, where you’ll hit the links to benefit kids.


Enjoy dinner, drinks, and mingling at the Bids for Kids” silent and live auction, ensuring children everywhere have access to fresh fruits and vegetables.


The annual gala dinner celebrates United Fresh’s 2019 Lifetime Achievement Award honoree, Ron Carkoski, CEO, Four Seasons Family of Companies.


The half-day conference focused on how the fresh produce industry can increase children’s access to fresh fruits and vegetables.


The FreshStart Tour: Palm Springs Unified School District will visit the district’s central kitchen, which distributes to 28 schools, serving over 22,000 children with meals daily.

Schedule of Events

Tuesday, January 15, 2019

10:30 am – 2:00 pm FreshStart Tour: Palm Springs Unified School District
10:30 am – 5:00 pm United Fresh Start Foundation Golf Tournament
2:00 pm – 7:00 pm Registration & Silent Auction
6:30 pm – 9:00 pm United Fresh Start Foundation Gala Reception, Dinner & Auction

Wednesday, January 16, 2019

7:00 am – 2:30 pm Registration Open
8:00 am – Noon Breakfast General Session and Conference
1:00 pm – 5:00 pm Volunteer Leaders Board, Council & Committee Meetings
Lunch will be provided in each meeting room at 12:30 pm.
6:00 pm – 9:00 pm Volunteer Leaders Reception & Dinner

Thursday, January 17, 2019

All Day Board of Directors Meeting


Registration Fees: 
Name Price Available To
Member Rate $200.00 Members
Non Member Rate $400.00 Non Members
Spouse/Companion $200.00 Members & Non Members

Register Today!

Your registration fee includes Tuesday night’s Gala Dinner, Wednesday’s Breakfast General Session and Conference, and all meetings and meals for volunteer leaders.

Golf Registration is $300/person.
Register To Golf

NEW! The All Access Education Package

This program is included in the new All Access Education Package for 2019. The package consists of one registration for each of United Fresh’s three core programs and costs $1,995 per person:

FreshStart 2019 (January 15-17, La Quinta, CA)
United Fresh 2019 Convention & Expo (June 10-12, Chicago, IL)
The 2019 Washington Conference (September 16-18, Washington, DC)

Sign Up for All Access Today!

For more information about the package, contact Amanda Griffin, United Fresh’s Senior Director, Education & Member Programs at 202.303.3412.

Hotel & Travel

FreshStart 2019, January 15-17 will be located at La Quinta Resort & Club in La Quinta, CA.
49499 Eisenhower Drive, La Quinta, CA 92253

As the original desert escape for Hollywood’s elite, La Quinta Resort and Spa is a combination of a classic desert feel and rich Waldorf Astoria legacy.  With 45 acres of picturesque gardens, lawns, courtyards, and an elegant Spanish hacienda-style architecture surrounded by the majestic Santa Rosa Mountains, you’ll feel like a celebrity yourself in this paradise

The deadline to reserve at the United Fresh preferred housing rate for FreshStart 2019 has passed. You may still book your reservation at La Quinta Resort & Club if the hotel has availability, which we can no longer guarantee.

For alternative housing needs, there are a variety of other hotel properties in the area. The two properties below are within 5 miles of the resort:

Embassy Suites by Hilton La Quinta Hotel & Spa

50-777 Santa Rosa Plaza
La Quinta, CA  92253

Homewood Suites by Hilton La Quinta

45-200 Washington Street
La Quinta, CA  92253

Advisory Committee

The FreshStart 2019 Advisory Committee works  to ensure the success of FreshStart 2019.

FreshStart 2019 Advisory Committee:

  • David Rajkovich, Giant Eagle Markets – Golf Tournament Chair
  • Michael Muzyk, Baldor Specialty Foods – Auction Chair
  • Kim St. George, Mann Packing Company – Gala Dinner Chair
  • Alex DiNovo, DNO Inc. – Conference Chair
  • Helena Beckett, Tanimura & Antle
  • Claudia Pizarro-Villalobos, D’Arrigo Brothers of California
  • Gabriela D’Arrigo, D’Arrigo Bros. Co. of New York
  • Kent Ford, Taylor Farms Tennessee, Inc.
  • Jessica Harris, Earthbound Farm
  • Jenny Maloney, Bayer Crop Science
  • Tony Mitchell, Caito Foods Service, Inc.
  • Amy Simeri McClellan, Martin’s Super Markets

See Who Attended in 2018
Photos From The 2018 Event

All proceeds from the Gala Dinner support the United Fresh Start Foundation’s programs to increase children’s access to fresh fruits and vegetables – ensuring generations of children are growing up fresh.