Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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FreshStart 2019

FreshStart 2019
January 15-17, 2019 | La Quinta Resort & Club, Palm Springs, CA

FreshStart 2019, January 15-17 at La Quinta Resort & Club in Palm Springs, features a program focused on growing access to fresh fruits and vegetables; all of United Fresh’s traditional volunteer leadership board, council and committee meetings; the Foundation’s annual fundraising golf tournament, a silent/live auction, and our annual Gala Dinner recognizing the recipient of United Fresh’s 2019 Lifetime Achievement Award.

Proceeds from the event support the United Fresh Start Foundation and our mission to increase children’s access to fresh produce.

See Who Attended in 2018

Photos From The 2018 Event

Schedule of Events

Tuesday, January 15, 2019

10:30 am – 5:00 pm United Fresh Start Foundation Golf Tournament
2:00 pm – 7:00 pm Registration & Silent Auction
6:30 pm – 9:00 pm United Fresh Start Foundation Gala Reception, Dinner & Auction

Wednesday, January 16, 2019

7:00 am – 2:30 pm Registration Open
Morning Breakfast & General Session Education
Afternoon Volunteer Leaders Board, Council & Committee Meetings
6:00 pm – 9:00 pm Volunteer Leaders Reception & Dinner

Thursday, January 17, 2019

All Day Board of Directors Meeting

Breakfast & General Session EducationWednesday, January 16, 2019

The second day of the event will begin with a morning of programming focused on the United Fresh Start Foundation’s success and future. Learn more about Foundation programs and how the Foundation increases children’s access to fresh fruits and vegetables by building a “fresh” environment in schools, in communities, and through the fresh produce industry.


Lifetime Achievement AwardFoundation Gala Dinner

United Fresh Produce Association will present the Lifetime Achievement Award at the Foundation Gala Dinner on January 15.

The annual Lifetime Achievement Award honors individuals for their accomplishments in the produce industry while supporting the critical work of the United Fresh Start Foundation.

The distinguished group of past recipients, includes Hugh Topper, Bruce McEvoy, Rick and Tonya Antle, Mike Cavallero, Joe Procacci, Reggie Griffin, Frieda Caplan and Bob Grimm (posthumously).

Bids for Kids AuctionFoundation Gala Dinner & Reception

Attendees will enjoy dinner, drinks, and mingling with others who are committed to ensuring children everywhere can access fresh fruits and vegetables during the Bids for Kids silent and live auction on Tuesday, January 15. Last year’s auction raised over $100,000 for the United Fresh Start Foundation.

If you are interested in learning more about the 2019 auction, please contact Kate Olender.

Golf Tournament

The 2019 United Fresh Start Foundation Golf Tournament will take place Tuesday, January 15, 2019 and the PGA West Dunes course. This 72-par course, designed by Pete Dye, offers traditional rolling-links style golf with Scottish and Irish flair, characterized by rolling mounds, manicured fairways and thick rough. Length, strength and finesse are key to scoring well on this course, which has hosted the PGA Club Professional Championship, and the Californian State Open.

The tournament will feature a $10,000 Putt Fore Cash competition, as well as contest holes including Longest Drive, Closest-to-the-Pin and a $20,000 Hole in One competition. All par-3 holes also included prize opportunities for Hole in One winners, and the 12th hold included a spud gun fundraiser!

For information on the golf tournament, contact Andrew Marshall at 202-303-3407.

All proceeds from the Gala Dinner support the United Fresh Start Foundation’s programs to increase children’s access to fresh fruits and vegetables – ensuring generations of children are growing up fresh.