Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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FreshStart 2019

FreshStart 2019
January 15-17, 2019 | La Quinta Resort & Club, La Quinta, CA

FreshStart 2019, January 15-17 at La Quinta Resort & Club, is the United Fresh Start Foundation’s annual event bringing together attendees from across the industry to work together to increase children’s access to fresh produce. The event features a conference program focused on connecting our businesses to growth opportunities serving our next generation of consumers, as well as the Foundation’s annual Gala Dinner and presentation of the United Fresh Lifetime Achievement award; our annual fundraising golf tournament; the second annual Bids for Kids silent and live auction, and meetings of all United Fresh volunteer leadership boards, councils and committees.

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Schedule of Events

Tuesday, January 15, 2019

10:30 am – 5:00 pm United Fresh Start Foundation Golf Tournament
2:00 pm – 7:00 pm Registration & Silent Auction
6:30 pm – 9:00 pm United Fresh Start Foundation Gala Reception, Dinner & Auction

Wednesday, January 16, 2019

7:00 am – 2:30 pm Registration Open
Morning Breakfast General Session and Conference
Afternoon Volunteer Leaders Board, Council & Committee Meetings
6:00 pm – 9:00 pm Volunteer Leaders Reception & Dinner

Thursday, January 17, 2019

All Day Board of Directors Meeting


Registration Fees: 
Name Price Available To
Member Rate $200.00 Members
Non Member Rate $400.00 Non Members
Spouse/Companion $200.00 Members & Non Members

Register Today!

Your registration fee includes Tuesday night’s Gala Dinner, Wednesday’s Breakfast General Session and Conference, and all meetings and meals for volunteer leaders.

Golf Registration is $300/person. You can sign up through the registration site. Scroll down to read more about the golf tournament.

Breakfast General Session and ConferenceWednesday, January 16, 2019

The second day of the event will begin with a General Session Breakfast, followed by morning conference sessions focused on how produce companies, retailers and foodservice companies can connect with their communities to increase kids’ access to fresh produce.

Hotel and Travel

FreshStart 2019, January 15-17 will be located at La Quinta Resort & Club in La Quinta, CA.

United Fresh has reserved a block of rooms at La Quinta Resort & Club at the preferred rate of $269. Reservations must be made by December 6, 2018 to receive the discounted rate.

We encourage attendees to contact the La Quinta Resort & Club either via our unique housing link ( or call 1.800.598.3828 and mention the United Fresh block.

Lifetime Achievement AwardFoundation Gala Dinner

United Fresh Produce Association will present Ron Carkoski, Chief Executive Officer, Four Seasons Family of Companies, with the Lifetime Achievement Award at the Foundation Gala Dinner on January 15.

Carkoski currently serves as the Chief Executive Officer of the Four Seasons Family of Companies which includes Four Seasons Produce, Earth Source Trading, Sunrise Logistics, and Sunrise Transport. Ron’s leadership is known to follow “The Golden Rule” which is epitomized by the mission of Four Seasons Produce: “Growing Ideas – Producing Excellence”. He drives the company through Integrity, Dynamic Leadership, Exceptional Partnerships and a Winning Culture, all pillars that support the company’s success.

Throughout his career, Ron has been active in the industry serving as Chairman of the United Fresh Board of Directors, and Chairman of its Wholesale-Distributor Board. In his community, he has served on the Board of Directors of the Delaware Valley Floral Group and Chairman of the Delaware Valley Floral Group’s Talent and Human Resources Committee. Most recently, Ron was elected to the Peninsula Music Festival Foundation Board of Trustees and is a member of the Make-A-Wish of Philadelphia and Susquehanna Valley Board of Directors.

The annual Lifetime Achievement Award honors individuals for their accomplishments in the produce industry while supporting the critical work of the United Fresh Start Foundation.

The distinguished group of past recipients, includes Hugh Topper, Bruce McEvoy, Rick and Tonya Antle, Mike Cavallero, Joe Procacci, Reggie Griffin, Frieda Caplan and Bob Grimm (posthumously).

Bids for Kids AuctionFoundation Gala Dinner & Reception

Attendees will enjoy dinner, drinks, and mingling with others who are committed to ensuring children everywhere can access fresh fruits and vegetables during the Bids for Kids silent and live auction on Tuesday, January 15. Last year’s auction raised over $100,000 for the United Fresh Start Foundation.

If you are interested in learning more about the 2019 auction, please contact Kate Olender.

Golf Tournament

The 2019 United Fresh Start Foundation Golf Tournament will take place Tuesday, January 15, 2019 and the PGA West Dunes course. This 72-par course, designed by Pete Dye, offers traditional rolling-links style golf with Scottish and Irish flair, characterized by rolling mounds, manicured fairways and thick rough. Length, strength and finesse are key to scoring well on this course, which has hosted the PGA Club Professional Championship, and the Californian State Open.

The tournament will feature a $10,000 Putt Fore Cash competition, as well as contest holes including Longest Drive, Closest-to-the-Pin and a $20,000 Hole in One competition. All par-3 holes also included prize opportunities for Hole in One winners.

Registration to participate is $300/person. You can sign up through the registration site.

For information on the golf tournament, contact Amanda Griffin at 202-303-3412.

See Who Attended in 2018

Photos From The 2018 Event

All proceeds from the Gala Dinner support the United Fresh Start Foundation’s programs to increase children’s access to fresh fruits and vegetables – ensuring generations of children are growing up fresh.