Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Produce Legends Dinner

The 2017 Produce Legends Dinner
January 10, 2017 | New Orleans, LA

Thank you to everyone who attended the 2017 Produce Legends Dinner!  It was a spectacular event where we honored Bruce McEvoy, Seald Sweet International, with the 2017 Lifetime Achievement Award.

Proceeds from the event supported the United Fresh Start Foundation and our mission to increase children’s access to fresh produce.

Purchase Your Dinner Ticket

Honor Bruce With a Donation to the Foundation

About our Honoree: Bruce McEvoy

Produce Legends Dinner
Honoring Bruce McEvoy with the Lifetime Achievement Award
Supporting the United Fresh Start Foundation

bruce-mcevoy-webDuring the dinner, we will honor Bruce McEvoy with the 2017 Lifetime Achievement Award. Bruce is currently a Government Relations Consultant for Seald Sweet International. His 50 year career in produce has spanned the globe, originating with the USDA Foreign Agriculture Service in Europe and Thailand, eventually assigned to the U.S. Embassy in London where he focused on export expansion.

Bruce went on to join Sunkist where he led its European subsidiary and established license programs for juices and soft drinks in the Middle East and a beverage plant in Sicily, Italy. The company had an active barter trade program with the East Bloc countries that helped to support a summer charter service. Bruce also managed the California Citrus Quality Council in Europe, a constant challenge to maintain market access.

In 1984 Bruce was transferred to Sunkist’s headquarters in Southern California where he managed sales and marketing for the Products Division and the global use of the Sunkist trademark. The Asian markets were now a priority.

In 1989, he moved to DuPont’s Biotech division to help commercialize innovative products from two new companies – Fresh World Farms and Intermountain Canola – both of which he served as president.

In 1994, Bruce joined Seald Sweet International as the company president, where he successfully helped transform the regional Florida citrus cooperative into a global produce company. Bruce retired as company president in 2004, but still serves Seald Sweet and its parent company Greenyard as a government relations consultant.

Bruce recently celebrated 50 years working in the produce industry. In those five decades, he has received numerous accolades for his work, including the Special Achievement Award for Produce Export Expansion from the Secretary of Agriculture; a Special Achievement Award from the Foreign Agricultural Service for his work developing the concept of an Agriculture Trade Office in major export markets; The Packer Man of Year in 2000; and The Packer’s first list of 25 Leaders in the Produce Industry. He was also appointed by the Secretary of Agriculture to the Industry Biotechnology Committee. Bruce served on the United Fresh Board of Directors for seven years and was Chairman during the 1999/2000 transition year. He used his term as Chairman to work with a highly motivated team on strategic planning. As Chairman of the Hunt’s Point Committee, Bruce’s efforts ultimately resulted in a settlement of $150 million with USDA. Also of note, his efforts on the Farm Worker Relief Program following the 1994 Hurricanes were able generate almost $1,500,000 for those who were homeless.

Bruce and his wife Ann have been married for 44 years and have two sons. In addition to dedicating his time to the produce industry, Bruce serves as the board chair of his local Alzheimer/Parkinson’s Association chapter, a disease he was diagnosed with in 2008. He has since become a tireless champion, advocating on Capitol Hill for legislation to increase research funding.

Bruce joins a distinguished group of past honorees of this award, including Rick and Tonya Antle, Mike Cavallero, Joe Procacci, Frieda Rapoport Caplan, Reggie Griffin, and Bob Grimm.

Be sure to join us on January 10 for the Produce Legends Dinner! Click here to buy your ticket.  Can’t join us in person for the dinner? Consider making a donation to the foundation to support our efforts. 

Hotel & Travel

The Royal Sonesta is the event location for the Produce Legends Dinner.

hotel-exterior-_-desire-cornerRoyal Sonesta
300 Bourbon Street
New Orleans, LA  70130

United Fresh has reserved a block of rooms at the Royal Sonesta New Orleans at the preferred rate of $199. Reservations must be made by December 15, 2016 to receive the discounted rate. An additional resort fee will apply. 

Access Room Block

Or call the hotel at 1-855-463-3092 and reference United Fresh Midwinter Leadership Forum. The Royal Sonesta is located 20 miles from Louis Armstrong New Orleans International Airport (MSY). A variety of ground transportation options are available at the airport. For recommended ways to travel from the hotel, please visit the Getting Here page on the Royal Sonesta website.

Tickets to the Produce Legends Dinner are $300 and $150 for spouses/guests.  Proceeds support the United Fresh Start Foundation. A portion of the tickets is tax deductible. Attendees will receive an email confirmation with tax deductible information after registering for the dinner.

For information about the dinner, click here or contact Tressie Tillar at 202-303-3414.

All proceeds from the Produce Legends Dinner support the United Fresh Start Foundation’s programs to increase children’s access to fresh fruits and vegetables – ensuring generations of children are “Growing Up Fresh.” Can’t join us in person for the dinner? Consider making a donation to the foundation to support our efforts.

To honor Bruce through contributions to the Foundation or dinner sponsorships, contact Steven Titlebaum, CFRE at 202-303-3420.