Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Produce Forum for School Success

The United Fresh Start Foundation is committed to supporting school foodservice professionals and helping them serve fresh, healthy meals to our nation’s children.  Schools have a tremendous influence over children’s eating habits, and can play a pivotal role in shaping their food preferences for years to come.

In 2013, the United Fresh Start Foundation created the annual Produce Forum for School Success.  Each year, the forum brings together leading school foodservice directors to share best practices, address challenges, and discuss new and creative ways to serve and promote fresh produce on their menus.  The forum also provides an opportunity for the produce industry to engage directly with school foodservice directors, share new and innovative products and packaging, and discuss ways to best service schools.

The Produce Forum for School Success is organized in conjunction with the annual United Fresh Produce Association convention.  The program connects members of the produce industry with leading K-12 school foodservice directors from the nation’s largest, most progressive and most influential school districts from across the country.  School foodservice directors attend the “Fresh Festival for School Foodservice” reception to see and taste new products, participate in education sessions and walk the trade show floor, meeting exhibitors and learning about the latest fresh produce trends.

School districts are often called the “largest restaurant in town.” Everyday across America more than 31 million children participate in the National School Lunch Program and more than 11 million children participate in the School Breakfast Program. Our nation’s children rely on dedicated school foodservice directors to create healthy and delicious menu items. The United Fresh Start Foundation is committed to helping schools create “healthy school food environments” that make the healthy choice, the easy choice for children every day.

For more information on the Produce Forum for School Success, contact Andrew Marshall at 202.303.3407.