Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Author Archives: bmassoud

United Fresh Start Foundation Launches The Season of Giving Back

Nov 19, 2020

WASHINGTON, D.C. (November 19, 2020) – The United Fresh Start Foundation has launched the Season of Giving Back, a month-long celebration recognizing the charitable efforts of the produce industry and their partners this year in support of the Foundation’s mission to increase access to fresh fruits and vegetables for children and their families. “This year, […]

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Throughout the month of December, the Season of Giving Back will celebrate and recognize the charitable efforts of the produce industry and their partners this past year in support of our mission to increase access to fresh fruits and vegetables for children and their families.

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United Fresh Start Foundation Celebrates National School Lunch Week

Oct 12, 2020

WASHINGTON, DC (October 12, 2020) – This week, United Fresh Start Foundation will celebrate National School Lunch Week, with support from Bayer, by calling attention to school districts that continue to offer a wide variety of fresh fruit and vegetable choices for students, despite challenges posed by COVID-19. The federally funded National School Lunch Program […]

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School Foodservice Forum to Take Place During United Fresh LIVE!

Jun 04, 2020

WASHINGTON, DC (June 4, 2020) – The United Fresh Start Foundation’s annual School Foodservice Forum will be held during United Fresh LIVE! taking place online the week of June 15, 2020. The virtual forum will feature workshops and education sessions focused on school foodservice, as well as feature kid-friendly products offered by United Fresh LIVE! […]

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United Fresh Applauds Introduction of Bill to Increase Fruits and Vegetables in WIC

May 06, 2020

WASHINGTON, D.C. (May 6, 2020) – United Fresh Produce Association applauds the introduction of the WIC Benefit Flexibility During COVID-19 Act which will increase the cash value benefit for fruits and vegetables in the Women, Infants, and Children’s program (WIC) to $35 month through the end of September 2020. “By now, we are all well […]

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United Fresh Names 2020 K-12 School Foodservice Award Winner

May 01, 2020

WASHINGTON, D.C. (May 1, 2020) – Nine of the country’s most innovative chefs and foodservice professionals representing an array of culinary styles and backgrounds will be honored the week of June 15 during United Fresh LIVE!, as part of the United Fresh Produce Excellence in Foodservice Award Program. The program honors chefs and their companies […]

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School Nutrition Association and United Fresh Produce Association Partner to Assist Schools with Produce Needs

Apr 16, 2020

Arlington, VA (April 16, 2020) – The national, non-profit School Nutrition Association (SNA), representing school nutrition professionals, and United Fresh Produce Association, the national association representing the fresh produce industry, have partnered to connect produce distributors to school foodservice authorities requesting single-serve, individually wrapped produce as part of their COVID-19 meal distributions. “School nutrition professionals […]

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A Message from United Fresh Start Foundation Board Chair Lisa McNeece

Apr 14, 2020

  April 14, 2020; 6:15 pm EDT/3:15 pm PDT Dear industry members, During this time of crisis, I’m pleased to share a ray of sunshine telling you about the 25 recipients of our new United Fresh Start Foundation grants. Due to the generosity of those who were willing to donate their early registrations for this year’s convention […]

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United Fresh Start Foundation Awards $25,000 Through COVID-19 Donation Program to Help Kids and Families

Apr 14, 2020

WASHINGTON, DC (April 14, 2020) – The United Fresh Start Foundation has infused the fresh produce industry with 25 $1,000 COVID-19 Rapid Response FRESH Grants to increase access to fresh fruits and vegetables for children and families in need, while also creating opportunities for foodservice distributors experiencing lost markets due to the restaurant, hospitality, and […]

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United Fresh Start Foundation Starts COVID-19 Donation Program to Help Kids and Families

Apr 06, 2020

WASHINGTON, DC (April 6, 2020) – In response to the COVID-19 pandemic, the United Fresh Start Foundation is offering a new grant program — COVID-19 Rapid Response FRESH Grants — to increase access to fresh fruits and vegetables for children and families in need, while also creating opportunities for foodservice distributors who face the loss […]

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