Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Author Archives: bmassoud

An Inside Look at the Business of School Foodservice

Feb 08, 2019

The United Fresh Start Foundation recently held FreshStart Tour: Palm Springs Unified School District at FreshStart 2019, providing the produce industry with a behind-the-scenes look at school foodservice operations. Stephanie Bruce, the nationally recognized director of nutrition services for the Palm Springs School District, welcomed dozens of produce professionals from across the supply chain at […]

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From Grant Recipient to FreshStart 2019 Inspiration

Feb 08, 2019

This article is part two to the August 2018 Growing Up Fresh newsletter article “The Value of Fresh for Homelesss Kids,” which told the story of Youth Service Bureau’s (YSB) United Fresh Start Foundation grant implementation. Inspired by YSB’s story, we invited Christina to speak at FreshStart 2019, the United Fresh Start Foundation’s annual event. […]

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Fresh Festival Inspires Big Menu Changes for Small Maine School District

Feb 08, 2019

As educators seek new ways to add excitement in their classrooms, just down the hall in the lunchroom, the challenge is no different for school nutrition directors like Jeanne Reilly. Jeanne credits the Foundation’s Fresh Festival for School Foodservice for inspiring her recent reinvention of her district’s menu and stimulating her students’ taste buds. Learning […]

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United Fresh Unveils New Membership Opportunity for K-12 School Foodservice

Jan 11, 2019

Schools are legitimate volume foodservice buyers that collectively serve fresh produce to 30 million children who participate in the National School Lunch Program each day. They are often the ‘largest restaurant in town,’ and through breakfast, lunch, snacks, and other child nutrition programs, school foodservice plays an important role in introducing fresh produce to children […]

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Growing Produce and Cultivating A Community

Jan 11, 2019

When you stop to consider your daily diet, it’s easy to notice how much fresh produce can truly liven up your meals. In the morning, yogurt goes from plain to exciting when sliced strawberries, blueberries and bananas are mixed in. For lunch, salad becomes Instagram-worthy when filled with bright-colored peppers, tomatoes, cucumbers and red onions. […]

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Shared Passion Fuels Industry Collaboration

Jan 11, 2019

Tour de Fresh, hosted by the California Giant Foundation, is a four-day, 275-mile cycling fundraiser that benefits Salad Bars to Schools, a national initiative co-founded by the United Fresh Start Foundation. California Giant Foundation is a leading supporter of this national movement, working closely with the United Fresh Start Foundation on providing salad bars to […]

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Ron Carkoski: A Leader in the Board Room and the School Lunchroom

Dec 14, 2018

Ron Carkoski, President & CEO, Four Seasons Family of Companies, is known for his leadership in the fresh produce industry. Throughout his nearly 30-year produce career, he has also been a leader in supporting the United Fresh Start Foundation.  For this, and many other reasons, United Fresh Produce Association looks forward to presenting Ron with […]

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Amy Simeri McClellan on Why Martin’s Super Markets Supports a Foundation Grantee

Dec 14, 2018

Martin’s Super Markets is a long-time supporter of the Youth Service Bureau of St. Joseph County in South Bend, Indianapolis, an organization that received a 2018 United Fresh Start Foundation Community Grant. We chatted with Amy Simeri McClellan, Senior Vice President, Retail, Martin’s Super Markets, to learn how that partnership has benefitted their company and their […]

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Giving Back to the School District that Served Him

Dec 14, 2018

FreshStart 2019 speaker Robert Cuellar, Jr. is giving back to the Laredo, Texas community that served him, by paying it forward to more than 24,000 students in his school district. The “busiest restaurant in town” is the school cafeteria, but no two are serving the same menu. Robert Cuellar, Jr., MPH, the Child Nutrition Program […]

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FreshStart 2019 Keynote Speaker is Changing the School Food Narrative

Nov 08, 2018

As the former Head Chef of the world-renowned restaurant Noma in Copenhagen, Dan Giusti had reached the pinnacle of the restaurant industry. Now, the FreshStart 2019 Keynote Speaker sets his sights on different diners, with thousands of picky palates to satisfy. With a desire to feed more people and the knowledge that chefs are uniquely […]

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