Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Author Archives: bmassoud

Bayer, Nature’s Reward, United Fresh Start Foundation Promote National School Lunch Week with Broc-Stars Initiative for Kids

Oct 14, 2021

SALINAS, CA (October 14, 2021) – Bayer, in collaboration with Nature’s Reward and the United Fresh Start Foundation, is promoting a kid-friendly broccoli, just in time to celebrate National School Lunch Week, October 11-15. This week, fresh from the field broccoli, from Bayer’s High Rise™ Broccoli series, was made available to students in the Monterey […]

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United Fresh Start Foundation’s “Back to School” Discussion Series to Connect Produce Suppliers and K-12 Foodservice

Jun 25, 2021

WASHINGTON, D.C. (June 25, 2021) – The United Fresh Start Foundation will host a “Back to School with Fruits and Veggies” Discussion Series the week of July 26-30. This virtual program will bring together produce suppliers and school customers to discuss innovative programs and new opportunities to increase children’s access to fresh produce at school […]

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Back to School with Fruits and Veggies Discussion Series

Jun 25, 2021

United Fresh Start Foundation’s “Back to School with Fruits and Veggies” Discussion Series, July 26-30, is a networking and education program that will connect produce suppliers with K-12 school foodservice menu planners to discuss innovative programs and new opportunities to increase children’s access to fresh produce at school and beyond. Register today!

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A Message from United Fresh Start Foundation Board Chair Lisa McNeece

Jan 25, 2021

Incredible Accomplishments. Incredible Opportunities. Dear Produce Industry Colleagues, In starting the new year with gratitude, it is with sincere thanks and appreciation that I share that our end of year Season of Giving Back campaign has raised more than $90,000 to advance United Fresh Start Foundation’s mission to increase access to fresh produce for children and families […]

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United Fresh Start Foundation Launches The Season of Giving Back

Nov 19, 2020

WASHINGTON, D.C. (November 19, 2020) – The United Fresh Start Foundation has launched the Season of Giving Back, a month-long celebration recognizing the charitable efforts of the produce industry and their partners this year in support of the Foundation’s mission to increase access to fresh fruits and vegetables for children and their families. “This year, […]

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Nov 19, 2020

Throughout the month of December, the Season of Giving Back will celebrate and recognize the charitable efforts of the produce industry and their partners this past year in support of our mission to increase access to fresh fruits and vegetables for children and their families.

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United Fresh Start Foundation Celebrates National School Lunch Week

Oct 12, 2020

WASHINGTON, DC (October 12, 2020) – This week, United Fresh Start Foundation will celebrate National School Lunch Week, with support from Bayer, by calling attention to school districts that continue to offer a wide variety of fresh fruit and vegetable choices for students, despite challenges posed by COVID-19. The federally funded National School Lunch Program […]

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School Foodservice Forum to Take Place During United Fresh LIVE!

Jun 04, 2020

WASHINGTON, DC (June 4, 2020) – The United Fresh Start Foundation’s annual School Foodservice Forum will be held during United Fresh LIVE! taking place online the week of June 15, 2020. The virtual forum will feature workshops and education sessions focused on school foodservice, as well as feature kid-friendly products offered by United Fresh LIVE! […]

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United Fresh Applauds Introduction of Bill to Increase Fruits and Vegetables in WIC

May 06, 2020

WASHINGTON, D.C. (May 6, 2020) – United Fresh Produce Association applauds the introduction of the WIC Benefit Flexibility During COVID-19 Act which will increase the cash value benefit for fruits and vegetables in the Women, Infants, and Children’s program (WIC) to $35 month through the end of September 2020. “By now, we are all well […]

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United Fresh Names 2020 K-12 School Foodservice Award Winner

May 01, 2020

WASHINGTON, D.C. (May 1, 2020) – Nine of the country’s most innovative chefs and foodservice professionals representing an array of culinary styles and backgrounds will be honored the week of June 15 during United Fresh LIVE!, as part of the United Fresh Produce Excellence in Foodservice Award Program. The program honors chefs and their companies […]

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