Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Author Archives: bmassoud

Tour de Fresh 2019 Highlights: Final Numbers, Industry Impact, And More

Oct 17, 2019

Article from ANUK ANAHEIM, CA – If you were setting up your Fresh Summit booth yesterday and heard a lot of screaming and cheering, it is because colleagues of our industry were breaking through the finish line outside of the Anaheim Convention Center. Depending on the rider and what course they took, this meant anywhere from 275 […]

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Tour de Fresh 2019 Finishes Day Two; Sponsorships Continue to Expand the Program’s Reach

Oct 16, 2019

Article from ANUK SOLVANG, CA – Day two started before the crack of dawn as riders loaded up their bags and their bikes to get back in the saddle. No easy feat after finishing nearly 100 miles in said saddle less than 24 hours before. But sitting at breakfast watching everyone exchange stories about soreness, as well as […]

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Tour de Fresh 2019 Beats Previous Year in Record Time

Oct 15, 2019

Article from ANUK CAMBRIA, CA – While many may have fantasized about the snazziest sports car they would drive down California’s Pacific Highway, more than 40 industry members are peddling the legendary road as they work to raise money to put salad bars in schools. Members from across the industry came together to kick off the […]

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United Fresh Start Foundation Hosts 2020 FreshStart Conference

Aug 23, 2019

Washington, D.C. (August 23, 2019) — The FreshStart Conference, the United Fresh Start Foundation’s annual conference, golf tournament and gala dinner bringing the industry together to increase fresh produce access for kids and families, will once again feature a silent and live auction benefiting the foundation, as well as a General Session and Workshops focused […]

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Bayer Supports United Fresh Start Foundation with $30,000 Investment

May 16, 2019

Bakersfield, CA. (May 16, 2019) – Bayer has committed $30,000 to the United Fresh Start Foundation in support of their mission to increase children’s access to fresh fruits and vegetables. As part of the partnership, Bayer is funding salad bars for four schools in the Rosedale Union School District and supporting the foundation’s Community Grants […]

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An Inside Look at the Business of School Foodservice

Feb 08, 2019

The United Fresh Start Foundation recently held FreshStart Tour: Palm Springs Unified School District at FreshStart 2019, providing the produce industry with a behind-the-scenes look at school foodservice operations. Stephanie Bruce, the nationally recognized director of nutrition services for the Palm Springs School District, welcomed dozens of produce professionals from across the supply chain at […]

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From Grant Recipient to FreshStart 2019 Inspiration

Feb 08, 2019

This article is part two to the August 2018 Growing Up Fresh newsletter article “The Value of Fresh for Homelesss Kids,” which told the story of Youth Service Bureau’s (YSB) United Fresh Start Foundation grant implementation. Inspired by YSB’s story, we invited Christina to speak at FreshStart 2019, the United Fresh Start Foundation’s annual event. […]

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Fresh Festival Inspires Big Menu Changes for Small Maine School District

Feb 08, 2019

As educators seek new ways to add excitement in their classrooms, just down the hall in the lunchroom, the challenge is no different for school nutrition directors like Jeanne Reilly. Jeanne credits the Foundation’s Fresh Festival for School Foodservice for inspiring her recent reinvention of her district’s menu and stimulating her students’ taste buds. Learning […]

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United Fresh Unveils New Membership Opportunity for K-12 School Foodservice

Jan 11, 2019

Schools are legitimate volume foodservice buyers that collectively serve fresh produce to 30 million children who participate in the National School Lunch Program each day. They are often the ‘largest restaurant in town,’ and through breakfast, lunch, snacks, and other child nutrition programs, school foodservice plays an important role in introducing fresh produce to children […]

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Growing Produce and Cultivating A Community

Jan 11, 2019

When you stop to consider your daily diet, it’s easy to notice how much fresh produce can truly liven up your meals. In the morning, yogurt goes from plain to exciting when sliced strawberries, blueberries and bananas are mixed in. For lunch, salad becomes Instagram-worthy when filled with bright-colored peppers, tomatoes, cucumbers and red onions. […]

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