Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Author Archives: bmassoud

United Fresh Start Foundation Starts COVID-19 Donation Program to Help Kids and Families

Apr 06, 2020

WASHINGTON, DC (April 6, 2020) – In response to the COVID-19 pandemic, the United Fresh Start Foundation is offering a new grant program — COVID-19 Rapid Response FRESH Grants — to increase access to fresh fruits and vegetables for children and families in need, while also creating opportunities for foodservice distributors who face the loss […]

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A Message from United Fresh Start Foundation Board Chair Lisa McNeece

Mar 28, 2020

March 28, 2020; 8:00 am EDT/5:00 am PDT Dear industry members, In disruptive times we often see the most creative and empathetic solutions rise to the surface. Across the country, fresh produce growers are donating food to feed their communities, fresh produce distributors are developing new models to redirect their restaurant business while also supporting local […]

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United Fresh Start Foundation Awards $53,000 Through 2020 Community Innovation Grants Program

Jan 21, 2020

Washington, D.C. (January 21, 2020) – United Fresh Start Foundation is pleased to announce the eight recipients of its 2020 Community Innovation Grants Program. The program funds initiatives that aim to increase children’s access, selection, and consumption of fresh produce whether at home, on weekends, during the summer, while out to eat, or outside the […]

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Tour de Fresh 2019 Highlights: Final Numbers, Industry Impact, And More

Oct 17, 2019

Article from ANUK ANAHEIM, CA – If you were setting up your Fresh Summit booth yesterday and heard a lot of screaming and cheering, it is because colleagues of our industry were breaking through the finish line outside of the Anaheim Convention Center. Depending on the rider and what course they took, this meant anywhere from 275 […]

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Tour de Fresh 2019 Finishes Day Two; Sponsorships Continue to Expand the Program’s Reach

Oct 16, 2019

Article from ANUK SOLVANG, CA – Day two started before the crack of dawn as riders loaded up their bags and their bikes to get back in the saddle. No easy feat after finishing nearly 100 miles in said saddle less than 24 hours before. But sitting at breakfast watching everyone exchange stories about soreness, as well as […]

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Tour de Fresh 2019 Beats Previous Year in Record Time

Oct 15, 2019

Article from ANUK CAMBRIA, CA – While many may have fantasized about the snazziest sports car they would drive down California’s Pacific Highway, more than 40 industry members are peddling the legendary road as they work to raise money to put salad bars in schools. Members from across the industry came together to kick off the […]

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United Fresh Start Foundation Hosts 2020 FreshStart Conference

Aug 23, 2019

Washington, D.C. (August 23, 2019) — The FreshStart Conference, the United Fresh Start Foundation’s annual conference, golf tournament and gala dinner bringing the industry together to increase fresh produce access for kids and families, will once again feature a silent and live auction benefiting the foundation, as well as a General Session and Workshops focused […]

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Bayer Supports United Fresh Start Foundation with $30,000 Investment

May 16, 2019

Bakersfield, CA. (May 16, 2019) – Bayer has committed $30,000 to the United Fresh Start Foundation in support of their mission to increase children’s access to fresh fruits and vegetables. As part of the partnership, Bayer is funding salad bars for four schools in the Rosedale Union School District and supporting the foundation’s Community Grants […]

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An Inside Look at the Business of School Foodservice

Feb 08, 2019

The United Fresh Start Foundation recently held FreshStart Tour: Palm Springs Unified School District at FreshStart 2019, providing the produce industry with a behind-the-scenes look at school foodservice operations. Stephanie Bruce, the nationally recognized director of nutrition services for the Palm Springs School District, welcomed dozens of produce professionals from across the supply chain at […]

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From Grant Recipient to FreshStart 2019 Inspiration

Feb 08, 2019

This article is part two to the August 2018 Growing Up Fresh newsletter article “The Value of Fresh for Homelesss Kids,” which told the story of Youth Service Bureau’s (YSB) United Fresh Start Foundation grant implementation. Inspired by YSB’s story, we invited Christina to speak at FreshStart 2019, the United Fresh Start Foundation’s annual event. […]

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