Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Author Archives: bmassoud

Helping Kids As A Value Proposition

Oct 11, 2018

DNO Produce is spearheading a public-private partnership, supporting research, and getting kids excited about fresh produce. The efforts are helping DNO’s business at the same time. The DNO initiative was inspired by a researcher who spoke at the United Fresh Start Foundation’s January 2018 conference about opportunities for industry to enhance the Fresh Fruit and […]

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Serving 214,000 Children Each Day and Doing Salad Bars Her Way

Oct 11, 2018

Betti Wiggins is a powerhouse in the world of school food. She’s won nearly every school nutrition award and continually receives accolades from farmers, foodies and everyone in between.  Lucky for the United Fresh Start Foundation, she’s also a friend. Betti joins United Fresh members on Capitol Hill, educating legislators about the importance of federal […]

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A Decade of Dance at AileyCamp Miami

Oct 11, 2018

Empowering kids to understand their bodies through dance “What is that?” a bewildered young camper asks an AileyCamp Miami staff member upon seeing potato skins in the mashed potatoes on his plate. That child had only ever experienced mashed potatoes cooked from a box. But support from a United Fresh Start Foundation grant makes fresh […]

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Growing Healthy Kids – and Healthy Talent

Sep 14, 2018

It started with squash – not the vegetable, but the game. Stuart Jablon, President and CEO of Backyard Farms was playing against Ken Walsh, the CEO of the Alfond Youth Center, who shared that he was interested in building a greenhouse for the organization’s 5,000 kids, nearly 80 percent of whom are food insecure. He […]

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Growing Up Growing Produce at the Alfond Youth Center

Sep 13, 2018

Kids at the Alfond Youth Center in Waterville, Maine are getting their hands dirty in the Center’s Growing Dome Greenhouse and garden, cultivating healthy lifestyles and inspiring their families to follow suit. In the state’s largest afterschool program, The Alfond Youth Center hosts more than 200 underserved kids each day, 85 percent of whom are […]

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How We Launched a Salad Bars Movement

Sep 13, 2018

When we provided our first school salad bar in 2009, we didn’t realize it at the time, but it was the beginning of a nationwide movement that has come to inspire and enable nearly 45 percent of middle and high schools to offer a salad bar. And, for the first time, the Centers for Disease […]

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Fresh Fruit and Vegetable Program Threatened

Aug 09, 2018

As September looms over students’ heads (how is it August already?), so does the deadline for Congress to reauthorize the Farm Bill. While the massive bill garners attention mostly for its agricultural support and the Supplemental Nutrition Assistance Program (SNAP), it also includes one of the more revered and successful child nutrition initiatives: the Fresh […]

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The Value of Fresh for Homeless Kids

Aug 09, 2018

“Fresh produce is part of self-care that many runaway and homeless youth have never experienced,” says Christina McGovern, Director of Development & Marketing at Youth Service Bureau of St. Joseph County in South Bend, Indiana. “We prioritize fresh fruits and vegetables because it shows these vulnerable youths they are important, and they’re worth taking care […]

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The “Largest Restaurant in Town” at United Fresh 2018

Aug 09, 2018

  Schools are the “largest restaurant in town.” Each day, schools serve thousands of meals and snacks to the next generation of produce consumers. To support schools sourcing and offering a variety of quality produce, the United Fresh Start Foundation established the School Foodservice Forum, a two-day networking and education program that occurs each June […]

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“Doubling Up” Produce Incentives In Stores

Jun 07, 2018

As told to Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association Double Up Food Bucks is an incentive program that doubles the value of SNAP (formerly known as food stamps) benefits spent on fruits and vegetables at participating farmers markets and retailers. Mike Beal, COO of Balls Food Stores in Kansas City, […]

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