Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Author Archives: bmassoud

Bringing “the Freshest” to NYC Kids

Jun 07, 2018

As told to Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association At this year’s United Fresh Show, we will honor Eric Goldstein, Chief Executive, School Support Services, New York City Department of Education in New York, NY, with the Produce Excellence in Foodservice Award in K-12 School Foodservice. Eric is dedicated to […]

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“Mom, I’m Excited We Can Eat Dinner”

Jun 07, 2018

By: Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association “Mom, I’m so excited that we can eat dinner for the next couple nights!” Kirsten Salas overheard these words from a little boy at Robertson Road Elementary, where he was picking up fresh fruits and vegetables from Mobile Fresh for Kids with his […]

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“Nothing is off limits”: Learnings from the School Foodservice Forum

May 10, 2018

By: Kate Olender, Senior Director of Health and Wellness, United Fresh Produce Association Every year, the United Fresh Start Foundation hosts the 50 leading school foodservice directors from across the U.S. at its School Foodservice Forum and Fresh Festival, taking place this year, June 25-27 in Chicago. The event facilitates connections between school foodservice professionals […]

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From Five to Sixty-Five Percent Fresh

May 10, 2018

By: Ben Massoud, Communications Manager, United Fresh Produce Association “When you come to camp, you don’t automatically think of fresh. We sought to change that,” says Cory Harrison, Camp Executive Director of YMCA Camp Greenville, in the mountains near Cleveland, SC. Thanks to a United Fresh Start Foundation Community Grant, that change came last summer. […]

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Salad Bar Increases Lunch Participation

May 10, 2018

By: Kate Olender, Senior Director of Health and Wellness, United Fresh Produce Association Students in Dalton, Ohio, learn about nutrition in their classrooms. Now, they can incorporate what they learn into what they eat – right in their school cafeteria. Dalton Local Schools received two salad bars through Salad Bars to School, a national program […]

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Potatoes USA Uses Social Media to Help Kids

Apr 09, 2018

By: Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association How does the largest vegetable commodity board develop personal relationships that build business and help kids eat better? Through a social media campaign that surprises communities with school salad bars! Through “21 Weeks of Giving,” Potatoes USA, which represents more than 2,500 potato growers and […]

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“Fun Fruit Fridays” Get Kids Through the Weekend

Apr 09, 2018

By: Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association To many kids, fruits and veggies are reserved for meals, while candy and sugary desserts are offered as a reward for finishing homework or chores. But at the Dr. Martin Luther King, Jr. Community Center in Muskogee, OK, fresh fruit is the treat. With […]

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DNO Produce Visits a Cincinnati School

Apr 09, 2018

By: Kate Olender, Senior Director, Health & Wellness, United Fresh Produce Association Alex DiNovo, President and COO of DNO Produce, won a back-of-the-house tour with the Cincinnati Public Schools foodservice team during January’s Bids for Kids auction, benefitting the United Fresh Start Foundation. Alex and six of his colleagues visited a K-8 school in March, […]

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