Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

Donate Now

Sign-up for our newsletter

Back to School with Fruits and Veggies

Now Available On-Demand

United Fresh Start Foundation’s “Back to School with Fruits and Veggies” Discussion Series is a networking and education program that connected produce suppliers with K-12 school foodservice menu planners to discuss innovative programs and new opportunities to increase children’s access to fresh produce at school and beyond.

Access On-Demand

Presentations and Discussion Sessions Highlighted:

  • Best practices for sourcing, serving, and promoting fresh fruits and vegetables to children at school
  • Innovations to address challenges related to the COVID-19 pandemic and the new school year
  • Produce supply chain insights for the months ahead
  • Opportunities for collaboration and understanding the unique needs of the school foodservice sector

View the Series

This virtual program continues the United Fresh Start Foundation’s commitment to support K-12 school nutrition operators with knowledge and connections to the produce industry, while also creating opportunities for fruit and vegetable suppliers to better understand, and engage with, this important large-volume foodservice customer that is serving current and future produce consumers.

Access On-Demand

Registration type Price Available To:
Individual – Produce Industry (member) $250.00 United Fresh and PMA Members (Produce Company & Industry Partner Registrations)
Individual – Produce Industry (non-member) $350.00 Non-Association Members (Produce Company & Industry Partner Registrants)
Individual – School Foodservice Free K-12 School Nutrition Professionals Foodservice Operators

Access On-Demand


Thank you to our sponsors:

School Foodservice Partner X-Change

New this year, companies participated in private, one-on-one virtual meetings with United Fresh’s network of forward-thinking school foodservice menu planners, during our School Foodservice Partner X-Change. Companies highlighted kid-friendly products and packaging, and learned how school customers plan to offer fresh fruits and veggies in the year ahead.

“The School Partner X-Change was one of the best days of virtual meetings I have experienced over the last year and a half.  The feedback we are receiving from schools is helping us understand what produce items they are most interested in, and which products are best for the various school meal and snack programs.”

Erick J. Hoyer
Sr. District Sales Manager
National Foodservice Sales
Del Monte Fresh Produce N.A., Inc.

“We’ve had some very productive conversations, as part of this program.  It’s been one of the best virtual sessions that I have been involved with. We’ve learned a lot about school produce needs, and the ability to get direct feedback and talk through solutions together with school menu planners, has been very helpful.”

Tim Ross
Director, Regional Sales
Duda Farm Fresh Foods

“Hats off to United Fresh for creating this program.  I can’t tell you how informative it is be able to talk directly to school foodservice directors about what is happening on the ground level, to get a clear view of the needs through the supply chain. This has been far more productive than the previous school shows we have been to.”

Steve Kenfield
Vice President, Value-Added
HMC Farms

For more information about how your company can participate in K-12 School Foodservice events in the future, contact Andrew Marshall, Director of Foodservice and Foundation Partnerships, (202) 303-3407.