Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Category Archives: Uncategorized

Growing Healthy Kids – and Healthy Talent

Sep 14, 2018

It started with squash – not the vegetable, but the game. Stuart Jablon, President and CEO of Backyard Farms was playing against Ken Walsh, the CEO of the Alfond Youth Center, who shared that he was interested in building a greenhouse for the organization’s 5,000 kids, nearly 80 percent of whom are food insecure. He […]

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Growing Up Growing Produce at the Alfond Youth Center

Sep 13, 2018

Kids at the Alfond Youth Center in Waterville, Maine are getting their hands dirty in the Center’s Growing Dome Greenhouse and garden, cultivating healthy lifestyles and inspiring their families to follow suit. In the state’s largest afterschool program, The Alfond Youth Center hosts more than 200 underserved kids each day, 85 percent of whom are […]

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How We Launched a Salad Bars Movement

Sep 13, 2018

When we provided our first school salad bar in 2009, we didn’t realize it at the time, but it was the beginning of a nationwide movement that has come to inspire and enable nearly 45 percent of middle and high schools to offer a salad bar. And, for the first time, the Centers for Disease […]

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Fresh Fruit and Vegetable Program Threatened

Aug 09, 2018

As September looms over students’ heads (how is it August already?), so does the deadline for Congress to reauthorize the Farm Bill. While the massive bill garners attention mostly for its agricultural support and the Supplemental Nutrition Assistance Program (SNAP), it also includes one of the more revered and successful child nutrition initiatives: the Fresh […]

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The Value of Fresh for Homeless Kids

Aug 09, 2018

“Fresh produce is part of self-care that many runaway and homeless youth have never experienced,” says Christina McGovern, Director of Development & Marketing at Youth Service Bureau of St. Joseph County in South Bend, Indiana. “We prioritize fresh fruits and vegetables because it shows these vulnerable youths they are important, and they’re worth taking care […]

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The “Largest Restaurant in Town” at United Fresh 2018

Aug 09, 2018

  Schools are the “largest restaurant in town.” Each day, schools serve thousands of meals and snacks to the next generation of produce consumers. To support schools sourcing and offering a variety of quality produce, the United Fresh Start Foundation established the School Foodservice Forum, a two-day networking and education program that occurs each June […]

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Trying Fresh for the First Time

Jul 13, 2018

By: Kate Olender, Senior Director of Health and Wellness, United Fresh Produce Association Eleven-year old Aniana had never tasted a blueberry until she tried one in Kids Cuisine. She had also never tried watermelon. It turns out she likes the taste of both! For Aniana, it’s an added bonus that that eating fruit helps keep […]

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Connecting the Produce Industry and Foodservice

Jul 13, 2018

By: Kate Olender, Senior Director of Health and Wellness, United Fresh Produce Association During the United Fresh Show in Chicago last month, the United Fresh Start Foundation hosted the School Foodservice Forum. The annual event facilitates connections between school foodservice professionals and the fresh produce industry to provide more fresh produce to more children. To […]

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Raina Nelson Embarks on Her Fifth Tour de Fresh Ride This Month

Jul 12, 2018

By: Ben Massoud, Communications Manager, United Fresh Produce Association Raina Nelson never envisioned she would be cycling nearly 300 miles over the span of just four days. On July 23-26, she will accomplish that feat for the fifth year in a row, when she joins nearly 50 other produce industry cyclists in the Tour De […]

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United Fresh Start Foundation Launches Fundraising Campaign

Jun 27, 2018

Washington, D.C. (June 27, 2018) – This week, the United Fresh Start Foundation announced the launch of a three-year fundraising campaign that aims to secure $5 million in commitments to support the foundation’s mission of increasing children’s access to fresh fruits and vegetables. The new campaign was announced by United Fresh Chairman of the Board […]

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