Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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Kid Zone at United Fresh Convention

The tradition of welcoming K-12 school nutrition professionals to collaborate with the produce industry continued during United Fresh LIVE! the week of June 15-19, 2020.

This year’s Kid Zone was presented as a Featured Kid Products Guide, directing K-12 school nutrition professionals, produce suppliers and others, to check out the kid-friendly products and then visit the coordinating booths on the United Fresh LIVE! platform.

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In prior years, the foundation has coordinated an in-person Kid Zone pavilion at the annual United Fresh convention. Participation by the K12 community, supports their knowledge and ability to source, serve and promote fresh produce to our nation’s children. School buyers can discover new products, engage in conversations with produce suppliers, and share best practices amongst each other to elevate what’s possible with fresh fruits and vegetables in school lunchrooms across the country.