In response to the COVID-19 pandemic, the United Fresh Start Foundation has infused the fresh produce industry with 25 $1,000 COVID-19 Rapid Response FRESH Grants to increase access to fresh fruits and vegetables for children and families in need, while also creating opportunities for foodservice distributors experiencing lost markets due to the restaurant, hospitality, and […]
What's Fresh?
School Foodservice Forum to Take Place During United Fresh LIVE!
WASHINGTON, DC (June 4, 2020) – The United Fresh Start Foundation’s annual School Foodservice Forum will be held during United Fresh LIVE! taking place online the week of June 15, 2020. The virtual forum will feature workshops and education sessions focused on school foodservice, as well as feature kid-friendly products offered by United Fresh LIVE! […]
United Fresh Applauds Introduction of Bill to Increase Fruits and Vegetables in WIC
WASHINGTON, D.C. (May 6, 2020) – United Fresh Produce Association applauds the introduction of the WIC Benefit Flexibility During COVID-19 Act which will increase the cash value benefit for fruits and vegetables in the Women, Infants, and Children’s program (WIC) to $35 month through the end of September 2020. “By now, we are all well […]
United Fresh Start Initiatives
IN SCHOOLS
Our vision is that all schools provide easily accessible, high-quality fresh fruits and vegetables during breakfast, lunch, snacks, and school-based events every day. Learn more about our efforts.
IN COMMUNITIES
Our vision is that all afterschool, weekend, and summer programs where kids gather or are collectively served food provide fresh fruits and vegetables. Learn more about our efforts.
IN THE INDUSTRY
Our vision is to build collaboration of United Fresh Produce Association members with schools and community organizations serving children food. Learn more about our efforts.