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FreshStart is the United Fresh Start Foundation’s annual event bringing together attendees from across the industry to work together to increase children’s access to fresh produce.

The event features a conference program focused on connecting our businesses to growth opportunities serving our next generation of consumers, as well as the Foundation’s annual Gala Dinner and presentation of the United Fresh Lifetime Achievement award; our annual fundraising golf tournament; the second annual “Bids for Kids” silent and live auction, and meetings of all United Fresh volunteer leadership boards, councils and committees.

Play in the annual golf tournament where you’ll hit the links to benefit kids


Enjoy dinner, drinks, and mingling at the Bids for Kids” silent and live auction, ensuring children everywhere have access to fresh fruits and vegetables.


The annual gala dinner celebrates United Fresh’s Lifetime Achievement Award honoree.


The half-day conference focuses on how the fresh produce industry can increase children’s access to fresh fruits and vegetables.


The FreshStart Tour provides an inside look at the operations behind a school district’s kitchen.

Schedule of Events

Tuesday, January 15, 2019

10:30 am – 2:00 pm FreshStart Tour: Palm Springs Unified School District
Off-Site: Buses will depart the La Quinta Resort & Club promptly at 10:30
10:30 am – 5:00 pm United Fresh Start Foundation Golf Tournament
Mountain Dunes Clubhouse and Course
2:00 pm – 8:15 pm Registration & Silent Auction Open
Fiesta Foyer & Fiesta Ballroom 1 – 4
6:30 pm – 9:00 pm United Fresh Start Foundation Gala Reception, Dinner & Auction
Fiesta Foyer, Veranda, & Fiesta Ballroom 1 – 10

Wednesday, January 16, 2019

7:00 am – 2:30 pm Registration Open
Fiesta Foyer
8:00 am – Noon Breakfast General Session and Conference
Fiesta Ballroom 7 – 10
Noon – 1:00 pm Volunteer Leadership Lunch
Fiesta Ballroom 7 – 10
1:00 pm – 5:00 pm Volunteer Leaders Board, Council & Committee Meetings

United Fresh Start Foundation Board of Trustees Meeting
Fiesta Ballroom 4

Food Safety & Technology Council Meeting
Fiesta Ballroom 5 & 6

Supply Chain Logistics Council Meeting
Las Brisas

Produce Marketing & Merchandising Council Meeting
Fiesta Ballroom 1 & 2

Finance & Business Management Council Meeting
Fiesta Ballroom 13

Grower-Shipper Board Meeting
Fiesta Ballroom 14

Fresh-Cut Processor Board Meeting
Fiesta Ballroom 11

Wholesaler-Distributor Board Meeting
Fiesta Ballroom 3

Retail-Foodservice Board Meeting
Fiesta Ballroom 12

6:00 pm – 9:00 pm Volunteer Leaders Reception & Dinner
La Casa Patio

Thursday, January 17, 2019

All Day Board of Directors Meeting
Fiesta Ballroom 3, 4, 6 ,8


Registration Fees: 
Name Price Available To
Member Rate $200.00 Members
Non Member Rate $400.00 Non Members
Spouse/Companion $200.00 Members & Non Members

Registration fee includes Tuesday night’s Gala Dinner, Wednesday’s Breakfast General Session and Conference, and all meetings and meals for volunteer leaders.

Golf Registration is $300/person.

Hotel & Travel

FreshStart 2019 was located at La Quinta Resort & Club in La Quinta, CA.
49499 Eisenhower Drive, La Quinta, CA 92253

As the original desert escape for Hollywood’s elite, La Quinta Resort and Spa is a combination of a classic desert feel and rich Waldorf Astoria legacy.  With 45 acres of picturesque gardens, lawns, courtyards, and an elegant Spanish hacienda-style architecture surrounded by the majestic Santa Rosa Mountains, you’ll feel like a celebrity yourself in this paradise

Advisory Committee

The FreshStart 2019 Advisory Committee works to ensure the success of FreshStart 2019.

FreshStart 2019 Advisory Committee:

  • David Rajkovich, Giant Eagle Markets – Golf Tournament Chair
  • Michael Muzyk, Baldor Specialty Foods – Auction Chair
  • Kim St. George, Mann Packing Company – Gala Dinner Chair
  • Alex DiNovo, DNO Inc. – Conference Chair
  • Helena Beckett, Tanimura & Antle
  • Claudia Pizarro-Villalobos, D’Arrigo Brothers of California
  • Gabriela D’Arrigo, D’Arrigo Bros. Co. of New York
  • Kent Ford, Taylor Farms Tennessee, Inc.
  • Jessica Harris, Earthbound Farm
  • Jenny Maloney, Bayer Crop Science
  • Tony Mitchell, Caito Foods Service, Inc.
  • Amy Simeri McClellan, Martin’s Super Markets

All proceeds from the Gala Dinner support the United Fresh Start Foundation’s programs to increase children’s access to fresh fruits and vegetables – ensuring generations of children are growing up fresh.