Growing Up Fresh

The United Fresh Start Foundation is focused on one core mission — to increase children’s access to fresh fruits and vegetables.

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School Foodservice Forum

The United Fresh Start Foundation’s School Foodservice Forum is the annual gathering of school foodservice directors and the fresh produce industry, to share new products and packaging, promote best practices, troubleshoot challenges, and establish relationships so that schools can successfully provide fresh fruits and vegetables to their students.

Last year, the tradition of welcoming the K-12 school nutrition professionals to collaborate with the produce industry took place during United Fresh LIVE! the week of June 15-19, 2020 and now can be accessed on-demand.

On-demand education sessions include:

Sponsored by:

Kid-Friendly Products

School nutrition professionals and retailers looking for kid-friendly produce items were invited to explore the United Fresh LIVE! virtual expo and our Featured Kid Products Guide. VIEW FEATURED KID PRODUCTS


The History

The United Fresh Start Foundation has always welcomed school foodservice leaders at the United Fresh Produce Association Annual Convention.

In 2013, to celebrate a produce industry-led campaign that provided schools with salad bars, the Foundation arranged for 30 school foodservice directors to attend the United Fresh Convention. There, they met with produce industry donors and explored innovative produce varieties, new fresh-cut options, and foodservice packaging solutions at the trade show. The School Foodservice Forum was born.

The United Fresh Start Foundation now hosts over 50 leading K-12 school foodservice directors at the convention each year.

School attendees include foodservice administrators from the nation’s largest school districts and school nutrition leaders who are committed to incorporating a variety of fresh fruits and vegetables in school meals and snacks.

For more information on the School Foodservice Forum, contact Andrew Marshall, Director, Foodservice & Foundation Partnerships, at 202.303.3407.